Ford's signature brand of automotive battery
The Ford Motor Company introduced the Motorcraft brand of automobile parts in 1972. Since then, it has been a leading name in the car and truck battery market.
Today, Motorcraft batteries are made by the foremost automotive battery manufacturer in North America, Johnson Controls Inc. They are sold by the more than 5,000 Ford, Mercury and Lincoln dealers nationwide. While Ford says that Motorcraft batteries are made specifically to maximize the performance of their own line of Ford, Lincoln and Mercury cars and trucks, Motorcraft brand batteries are also available for some General Motors, Chrysler and foreign vehicles.
Ford and the Motorcraft brand have been primary team sponsors in NASCAR for nearly two decades. Today, the brand has been extended beyond just auto parts. The Motorcraft name has been stamped on products ranging from key chains to leather laptop carrying cases.
Motorcraft car and truck batteries do not have the same protective features that other brands such as Optima have, but they do boast heat-sealed covers that help to minimize leakage and polypropylene containers that supposedly resist impact. They also have special caps on their vents that help to reduce the loss of electrolyte.
Which Motorcraft battery is right for you?
The Motorcraft brand is broken down into mini-brands to meet the demands of different Ford vehicles. The Silver series of batteries is more expensive, but the batteries are high in quality and have a long lifespan. The Tested Tough series is a more economical alternative.
The Tested Tough series is further broken down into the Tested Tough MAX and the Tested Tough PLUS. The main difference between the two is that the Tested Tough MAX has a longer warranty and free-replacement period. The Tested Tough MAX comes with a 100-month limited warranty and a 36-month free-replacement period, while the Tested Tough Plus has an 84-month warranty and an 18-month free-replacement period.
Motorcraft batteries are covered by a warranty that lasts between 42 and 100 months, depending on which type of battery you purchase. Motorcraft warranties cover labor and towing if the battery dies during the designated period, provided it was originally installed by an authorized Ford dealer.